Video content is king when it comes to getting more clients. It’s engaging, memorable, and a powerful tool to attract more clients to your business. In fact, people retain far more information from videos than they do any other form of content. Do some research and check it out for yourself! Here are some quick stats we found on our end:
91% of people have watched an explainer video to learn more about a
product
69% of consumers believe a product demo best assists them when making a purchase
Interactive videos increase conversion rates up to 70%
91% of businesses use video marketing (the highest it has ever been).
90% of businesses that use video marketing say they receive a worthwhile ROI (Return on Investment)
Still need some convincing before you start creating videos for your business? Here are some of the benefits of video marketing over other forms of campaigns.
How you can get more clients using video marketing:
1. Enhanced Engagement
Videos capture attention more effectively than text or images, keeping audiences engaged longer. This means the message you're conveying will have more impact, you'll get a stronger brand connection, higher conversion rates, improved SEO, and better retention of information.
2. Improved Brand Awareness
Creative and consistent video content helps increase brand visibility and recognition. While brand awareness doesn't immediately convert to sales, it goes a long way in building a larger audience, creating familiarity with company so people may be more likely to buy in the future, and lastly it helps you stand out over your competitors.
3. Increased Trust
Videos build trust by showcasing authentic testimonials and behind-the-scenes insights. It also establishes you as the professional in your field, there's something about being the person on screen that creates a sense of authority.
4. Higher Conversion Rates
Engaging video content can lead to higher conversion rates, with clear calls to action encouraging viewers to take the next step.
5. SEO Benefits
Optimized videos improve search engine rankings, making it easier for potential clients to find your business online.
6. Broader Reach
Videos shared on social media platforms can reach a wider audience, expanding your client base.
7. Educational Content
Videos can educate potential clients about your products or services, helping them make informed decisions.
So the next question, now that you know how they get better results, is how to make them in a way to get better results.
How to make videos that get you more clients:
SPOILER ALERT: The content we're going to cover here is a small and alternate version of the info we cover in our Video Marketing Guide. The information you get here is great for a general understanding, but we spent a lot of time working on video guide to make sure that you can find success with your videos.
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We spent a lot of time putting down the information we've learned from years in the video production business making high-end video content for our clients. While this list below is great for gaining some understanding, definitely check out that guide if you plan on starting in the world of video marketing anytime soon!
Here's how you can get more clients using video:
1. Get to Know Your Audience
Before you hit record, think about who you're talking to. What do they need? What do they care about? Make sure your content speaks directly to them, offering value and relevance.
2. Share What You Know
Show off your skills and knowledge through video. Create tutorials, give a behind-the-scenes peek, or share success stories. This builds trust and shows you’re an expert in your field.
3. Tell Your Story
Everyone loves a good story. Share your business journey, your values, and what makes you unique. Authentic storytelling helps build a deeper connection with your audience.
4. Highlight Happy Clients
Let your satisfied clients do the talking. Capture their testimonials on video to showcase real success stories. This kind of social proof is incredibly powerful.
5. Boost Your SEO
Make sure your videos are easy to find. Use the right keywords in titles and descriptions, and include transcripts to improve searchability.
6. Be Social Media Savvy
Share your videos where your audience hangs out online. Tailor your content to fit each platform and engage with comments and shares to build a community.
7. Add a Call to Action
Every video should guide viewers on what to do next. Whether it’s subscribing, visiting your website, or reaching out, make it clear and easy.
8. Keep Improving
Pay attention to how your videos perform. Use analytics to see what works and tweak your strategy to keep improving engagement and conversion.
By weaving video production into your marketing, you can attract more clients and grow your business. Understand your audience, tell compelling stories, and optimize for the digital world to create content that truly resonates.
If you need any help along the video creation process, Vivid Imagery is a full-service production company. We do everything from concept, capture, to editing and distribution. We can create content that gets the attention of your potential clients. Feel free to reach out anytime at 720-819-7678 or email us at hello@vividimagery.video
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